Beauty, Inc.

Beauty meets the Beast in the New York beauty industry
Cover for Beauty Inc by Tara Lain

BEAUTY, INC. is a MM, enemies-to-lovers, opposites-attract, dysfunctional family, fairy-tale-retelling romance that shares the importance of best friends, making your own family, and having a good skin care routine.

Getting won in a poker game – not the foundation of a solid relationship

Brilliant chemist, Belle Belleterre’s trying to save his father’s cosmetic business, while his alcoholic old man gambles Belle away to the beast of the beauty industry, Magnus Strong.

Belle wants to despise his biggest competitor, he really does. It’s just that face-to-face with the scarred, charismatic Strong, Belle can’t muster enough hate to overcome his hormones. Inner beauty wins over outer ugliness every time.

Still, Belle’s father and brothers use Belle’s goodness against him, and it takes all of Belle’s wacky friends and the love in his heart to prove that beauty’s way more than skin deep.

Tara Lain Books
2nd Edition
August 25, 2020
221 pages
Available in eBook and Paperback formats

What People Are Saying About Beauty, Inc.

5 Stars!

Tara has taken a well-known Disney story and retold it with a modern twist. It’s just as delightful as the animated ‘Beauty and the Beast’ if not more so. Magnus Strong is a magnificent Beast, ferocious outside and a heart of gold inside. Tara’s Belle is definitely a departure from Disney’s Belle, but just as beautiful inside and out, and a lot more ‘naughty’. Belle didn’t give up on Magnus no matter how difficult he became, just as Disney’s Belle did with a similar outcome. The Beast was not a beast at all. Magnus, like Beast, was a tortured soul, caught in the past and doomed to stay there until someone could see his real heart. If you like fairy tales, life lessons, overcoming misconceptions, sleazy villains, good friends, and a happy ending, you may enjoy this tale. Thank you, Tara, for bringing one of my favorite animated stories to life.

Lena Grey

Rainbow Book Reviews

Other Books in The Pennymaker Tales

Excerpt from Beauty, Inc.


He pushed into the marble and glass room just as Belleterre came out of a stall. He seemed to be taking deep breaths, and his high cheekbones were flushed pink. He saw Magnus and the blush darkened, which was more than any gay man could stand.

Try to look natural. Magnus stepped up to the urinal and hauled it out—clearly a losing proposition, since the mere sight of the guy prompted a half-mast condition. Breathe. You’ve gotta pee or he’ll think you’ve lost it. In through the nose.

Belleterre walked to the sink, pulled some paper towels from the dispenser, wet them under the water, and applied the compress to his cheeks.

Magnus managed a thin stream, shook, and zipped. He walked to the sink beside the beauty called Belle. He contained his smile since he knew it was scary. “You’d think with their prices, they could afford better air conditioning.”

The guy startled, looked at Magnus with wide eyes, then burst out laughing. Clearly symphonies had less melody. “You certainly would. In fact, there’s a lot about this place that could use some investment, I’d say.”

“A man after my own heart.” He extended his now clean hand. “I’m Magnus Strong.”

The guy nodded. “Of course. I’m Robert Belleterre. I expect you know my father.”

“Yes, I do. So you’re Belle?”

“That’s what they call me.”

“A chemist.”

Belle nodded.


“I believe you’re also a chemist.”

Magnus nodded. “A long time ago.”

Belle’s lips curved just enough to cause cardiac arrest. “Honored.” He walked out the bathroom door.

Magnus leaned against the sink and took deep inhalations, then managed to get it together enough to return to his table.

Elliott stared at him anxiously. “So? Did you meet the mystery man?”

“Yes. It’s Belle Belleterre, all right.”

“Wow. How have they kept that under wraps all these years? Seriously, once that kid’s puss hits the social sites, forget anonymity.”

Magnus pushed his plate aside and leaned in. “I want every detail on their new product. I don’t care who or how much you have to bribe. Just do it. Likewise on Belle Belleterre. What does he like? Hate? What drives him? Get it all for me.”

Elliott nodded. “I’m on it.”

Magnus stared across the restaurant, where Kleinschmidt’s hand rested on the back of Belle’s chair. Magnus felt his hands clench. “And I want to know what the hell he’s doing with Eric.” He could still feel the tingling in his hand where they’d touched, and the tingling in his cock. He sucked a breath. This is no time for stupid, hopeless infatuations. “Just find out as much as you can as soon as you can.”

“Will do.”

“And the game you arranged for me tomorrow night?”

“Yes. All the confirmations are in. It should be great poker and hopefully some great information as well.”

“You know how I said I didn’t want to include Ron Belleterre?”

“Yeah, because he drinks too much.”

“I changed my mind.”

Elliott smiled. “May I ask why?”

Magnus grinned back. “Because he drinks too much.”

They both laughed.

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